Know more about the subject, to control it. In order to find problem and different orientations to answer it. The research part never ends. We always need to know the evolution of the competition, the trends and the different project which are going to be launch.

My tools :
• Reading (books, survey, articles...)
• Go on the field with people (interview, workshop, survey...)
• Benchmarking (cluster by price, quality, values...)
• Contact with experts from the different domains of the subject
• Information’s clusters, brainstorming
• User scenarios