For the creativity part, I first go for quantity, with the craziest ideas, by quick drawings. After I go for quality, thanks to the management, users and experts feedbacks. At the end of the creation part I will have 3 or more precise concepts to present in order to have choices and to go further with the development of one strong idea.

My tools :
• Drawing
• Moodboard, analogy, brainstorming
• Precise brief
• Experimentation by quick mockup
• User scenarios
• Experts feedbacks and advice
• Workshop with the user
• Quick 3D rendering